We are on behalf of one of our clients, who is looking for a strategic, commercially minded leader to drive our US market development and commercial marketing efforts. This role will play a critical part in expanding our visibility, credibility, and customer engagement within the US biotech and pharmaceutical market.
Key Responsibilities
US Market Development & Commercial Strategy
Develop and execute strategic marketing and market development initiatives to expand the company’s commercial presence in the US.
Identify market opportunities, customer needs, and competitive positioning to support business growth.
Demand Generation & Customer Engagement
Lead targeted demand generation campaigns across digital marketing, events, webinars, and scientific outreach initiatives.
Develop customer engagement strategies that increase awareness, lead quality, and conversion opportunities.
Scientific Content & Thought Leadership
Translate complex scientific capabilities into clear, compelling, and commercially relevant messaging.
Develop high-quality scientific marketing materials, including case studies, technical content, presentations, webinars, and website copy
Digital Marketing & Market Visibility
Oversee and optimize the company website, LinkedIn presence, email campaigns, and digital marketing initiatives.
Partner with SEO and digital resources to improve visibility, engagement, and conversion metrics.
Team Leadership & Cross-Functional Collaboration
Lead and mentor the US-based Marketing Manager with a collaborative, player-coach mindset.
Collaborate cross-functionally with Business Development, scientific teams, and leadership to support company objectives.
Qualifications
Ph.D., MS, or equivalent experience in biomedical sciences, pharmacology, drug discovery, or a related field.
Experience within biotech, pharma, CRO, or preclinical services environments strongly preferred.
Willingness to travel as needed.
